ART DIRECTION + BRAND IDENTITY
This process was both exciting and intimidating for me. I knew that I needed to come up with a brand name that represented me and my work and included an authentic story. As I reflected on my growth as a designer, this rebrand gave me an opportunity to reevaluate and define my values and services. My long-term goal is to expand while improving my client service.
TASK: The goal for my logo was to create something that showcased my personal sense of style while also being adaptable and aesthetically pleasing to a broader audience. The look is clean, modern, and minimal. The brand name, Mavi, is based on my middle name and represents a design that is genuine and true to self.